CSNDC Privacy Policy
Sample Introduction: Protecting your privacy is important to us.
We hope the following statement will help you understand how [name
of company] collects, uses and safeguards the personal information
you provide to us on our site.
I. Describe what information is being collected online.
When consumers browse your Web site, do you collect any information
from them? For example, do you keep track of the pages the consumer
is visiting and for how long? If you have a chat area or bulletin
board, do you collect consumers' email addresses? If you provide
a survey or have site registrations, do you collect the information
the consumer has voluntarily provided? Does this include the consumer's
email address? Do you use "cookies" for collecting consumer information?
If yes, do you explain what cookies are and how you are using them?
If you don't collect any information from consumers visiting your
Web site, say so in your privacy statement.
II. Describe how you use or share the information you collect.
Do you collect information only to complete a transaction? Do you
use the personal information (such as name, address, survey responses
and e-mail addresses) you collect to further market your own products?
Do you disclose any personal information to a third party for marketing
purposes? Are there other uses that you make of the information?
If yes, describe them clearly.
III. Describe the choices available to consumers regarding
the marketing uses of the collected information.
Do you provide an easy mechanism for consumers to opt out of having
the personal information you collect used for marketing purposes
- by your own company or for third-party marketing? Is there an easy
way for consumers to confirm that your company has received their
opt out choice, to review the choices they made, and to make changes
to the choices indicated? Do you indicate the time needed to implement
the choice or "opt-out" the consumer made?
IV. Describe how you handle consumer inquiries about their
information or your privacy policy.
Do you provide an easy contact point for consumers who want further
information about your privacy policy and what it means? For example,
an email address, phone or fax number. Do you have a customer service
process in place to handle customer concerns about the privacy of
their personal information? Do you provide clear answers to consumers'
questions about the privacy of the information you collect? Do you
have a customer service process in place that allows consumers to
correct their account or transaction information?
V. Describe how you protect the information online.
What types of security measures have you put in place to ensure
the protection of the consumer's information? For example, does your
site use the industry standard Secure Sockets Layer (SSL) protocol
that encrypts personal information being transferred over the Internet?
What procedure have you implemented to safeguard against unauthorized
employee access to information as well as inappropriate disclosure
of consumer information by an employee?
VI. Describe how you will make changes to your privacy
policy and where consumers should look to see if changes have been
made.
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